About Fliptronics

(Updated 8/19/2002)

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Who and why

Fliptronics is a digital systems and software consulting company. Currently Fliptronics is just one person, Philip Freidin.

Although Fliptronics has existed in one form or another since 1975, its most recent incarnation as a consultancy came about in 1994, and full time availability for consulting services started in 1995. Seven and a half years of consulting work has convinced me that inspite of never knowing if I will have any work in 4 to 6 weeks time, it is well worth doing. I have often been asked if I will be growing the size of Fliptronics beyond just myself, as I am always very busy and have been turning down more work than I accept. (Well, 2002 has not been a very good year)  Since I can barely manage myself, the thought of me managing others seems a bit of a stretch.


  • Architecture Definition
  • FPGA design and testing
  • Embedded system design and implementation
  • Training
  • Strategic Marketing and Product Planning


    Actual client names are available if you really need them, but I would have to get their permission. Here are the market segments that my recent clients are involved in.

  • Computer Aided Engineering (CAE)
  • Medical Ultrasound Imaging
  • Semiconductor Companies
  • High end capital equipment for the Semiconductor manufacturers
  • Other Consulting companies (load sharing or specialist skills)
  • Instrumentation
  • Research
  • Legal   ( I charge extra for these guys)
  • Communications (network and satellite)


    I currently have three consulting rates, one for when I am doing design or other 'long term' projects, one for training and short term hand holding, and one for legal related stuff. I maintain time sheets for each of my clients, and track time to the 1/4 hour. I avoid fixed price quotes, because I believe in sharing risk with my clients for their changing and poor specifications and requirements. If you want fixed price bids, I can do it, but it will cost more :-)


  • FPGA design
  • RISC CPU design
  • Bit Slice design
  • DSP
  • Printed circuit board design
  • Real time software
  • Embedded software
  • Programming in C, Visual Basic, Fortran (as if), Assembler, Microcode.

Copyright © 1998, 1999, 2000, 2001, 2002  by Fliptronics. All rights reserved.
Fliptronics, Sunnyvale, CA 94086-7629, USA
TEL: 408-737-0295, E-mail: philip@fliptronics.com